The Center for Creative Placemaking is implementing a multi-stage process to infuse evaluation into Creative Placemaking projects across New Jersey. The team leaders of our process have been invited to present at The 11th European Evaluation Society (EES) Conference in Dublin. “Infusing Evaluation into Arts Programs: An Example from the U.S.A.” is authored by: Marion Terenzio, PhD, Vice President for Academic Affairs, Bloomfield College, New Jersey USA and Patricia O’Connor, PhD, Professor of Psychology, The Sage Colleges, New York USA.
Creative Placemaking is a strategy to involve a wide range of artists, municipalities and community members creating and participating in arts-based projects and collaborations to improve the quality of community (and individual) life. Although Creative Placemaking efforts have beenunderway and there is general, almost expected acceptance that they are worthwhile, it has been difficult to coordinate and implement systematic efforts to evaluate these projects or collaborations, and thus resulting in a dearth of meaningful and credible measurable outcomes.
The process begins with the collection of Most Significant Change (www.mande.co.uk) stories. These stories will serve as the basis for identifying existing but not yet fully articulated objectives, through the MSC for Creative Placemaking process of review and discussion by those involved. We expect program developers and program participants will be engaged in the MSC for Creative Placemaking process. The clarification of objectives, for programs and projects, will lead to the development of measurable outcomes. Appropriate quantitative and qualitative strategies will be used to assess those outcomes. MSC for Creative Placemaking will become part of the ongoing review and clarification process. This session will describe critical points that support and inhibit successful infusion of evaluation into arts-based projects.