Tag Archives: Creative Placemaking

THE NEA Reports and Real Estate — What does one have to do with the other?

Several weeks ago, the National Endowment for the Arts presented 3 new reports that detail metrics and qualifiers which focus on;

1) which populations are engaging with what types of arts and the impacts arts engagement have on our lives

2) why people choose or do not choose to participate

3) revised estimates measuring the total dollar amount that arts contribute to the economy, written in conjunction with the Department of Commerce-Bureau of Economic Analysis.

So, how does any of this data inform our local housing and commercial economies? How does an examination of social behavior guide our planning?

Starting with the third report, there are interesting discoveries regarding the percentage impacts on the GDP and GDP percentages of the Arts and Culture market. If we look at the NEA/DOC statistics from 2012, the last year for which reliable estimates are available, we see that the production of arts and cultural goods contributed $698 billion to the US economy amounting to 4.32% of the overall GDP. Breaking this down and spotlighting a few of the industries, the broadcasting and motion picture and video industries contributed a total of $121 and $95 billion respectively and the performing arts and independent artists contributed another $35 billion. The design service industry (interior, graphic, architectural, landscape architecture, etc.) added $11.6 billion to our economy.

Now looking at the Real Estate industry, we see that the housing sector alone contributes 15.24% to the GDP. New Commercial Real Estate construction, contributes another 2.7%. If we were to take the NEA/DOC arts contribution report by itself without the findings of the other two reports, we likely would not see any particular correlation between the real estate and arts and cultural sectors.  However, adding the findings of why people choose or not to participate in the arts and culture and the impact or converse lack of impact the engagement has on their lives, we begin to see quite a different relationship.

Arts and culture organizations and engagement impact the overall economy in ways unlike almost any other industry. These activities induce large amounts of related spending by their audiences and participants. For example, a family goes to a concert, eats at a nearby restaurant prior, perhaps gets ice cream after and often will stay the night in an area hotel. Or perhaps, a child begins dance lessons. His parents buy his tap shoes at a local store, his dancewear at another, his performance costumes at another. He might need to have music composed or arranged. His performances may require travel or, at very least, would cause others to travel to see them.

One might argue that the same correlative examples could be made for sports and you would get no rebuttal from me. I happen to include “sports” under the umbrella of “culture.” Many arts and culture purists might rail against this inclusion, but I would hasten to answer that the above simple examples tell only part of the story.

Robert Lynch, President of Americans for the Arts, says this about the economic impact and value of the arts and culture: “They foster beauty, creativity, originality, and vitality. The arts inspire us, sooth us, provoke us, involve us, and connect us. But they also create jobs and contribute to the economy.”

In the field of Creative Placemaking, we talk about the “ripple effect” that arts and culture spending have on the overall economy. It boosts both commodities and jobs. For example, for every 100 jobs created from new demand for the arts, 62 additional jobs are also created. And demand for arts and culture include shifts in government spending on museums, parks, and libraries; the construction of new performing arts centers; and changes in exports of arts and cultural services.

The same can be said about the shift in private spending. “Having an abundance of unique arts and events means more revenue for local businesses and makes our communities more attractive to young, talented professionals—whose decisions on where to start a career or business are increasingly driven by quality of life and the availability of cultural amenities” according to Bart Peterson, President, National League of Cities.

Herein lies one basis for the correlation between the Arts and Cultural industry and the Real Estate industry. But when we look at the “ripple effect” through the lens of social outcomes for those who participate in arts and cultural activities, we find an entirely new set of compelling positive indicators. There is a great deal of focus these days on the “cultural ecology” — taking a holistic viewpoint and looking at the interconnectedness of community, social and economic development indicators and outcomes.

The NEA reports indicate that 73% of people who attend the arts go to socialize. 63% go to learn and 62% go to experience. Many sociology studies have found that residential stability also strengthens social ties with neighbors. A higher overall quality of life among homeowners is believed to contribute to the well-being of both homeowners and their children. Studies indicate that young children of homeowners tend to have higher levels of achievement in math and reading and fewer behavioral problems.

The research done by the National Association of Realtors that compares social outcomes between renters and homeowners is stark in contrasts. Homeowners move far less frequently than renters, and hence are embedded into the same neighborhood and community for a longer period. While 4.7 % of owner-occupied residents moved from 2010 to 2011, 26 % of renters changed residential location.

Academic achievement in reading and math performance of children ages three to twelve is significantly impacted by home environment, neighborhood quality and residential stability.   Research by Thomas P.Boehm and Alan Schlottmann, for Harvard’s Joint Center for Housing Studies, shows that the average child of homeowners is significantly more likely to achieve a higher level of education and, thereby, a higher level of earnings. The authors further find the housing tenure of parents plays a primary role in determining whether or not the child becomes a homeowner.

The NEA reports support the conventional wisdom that education and income are widely recognized as key predictors of adult arts attendance. 6% of individuals holding bachelor’s or higher degrees reported having attended at least one art exhibit or performance in the past year, and 45% attended at least one of each. By contrast, only 23% of individuals with no high school diploma or GED certificate attended arts of any type.

In addition, numerous studies show that parents with bachelor’s or higher degrees are more likely to ensure access to formal arts education, to take their children to arts events, and to encourage their children’s participation in arts activities. Not surprisingly, social isolation, poor health and lack of access are reported as barriers to arts attendance and participation.

The NAR report further indicates that homeowners tend to be more involved in their communities than renters. For example, homeowners were found to be more politically active than renters. Homeowners participate in elections much more frequently than renters. The study found that simply owning a home increases the number of hours volunteered with no variance between low value and high-value homeowners.

The authors argue that homeowners have a stake in the community given that home is a unique investment where the asset is tied to a fixed geographical location. Consequently the value of the property is determined by the condition of the neighborhood in which it is located and the social institutions that serve its residents. Many sociology studies have found that residential stability strengthens social ties with neighbors. Findings reveal that individuals select the people with whom they form social relationships within a social space that facilitates routine interaction with others. This kind of thinking is a cornerstone of Creative Placemaking planning.

In a recent Huffington Post interview, noted economist, Jeremy Rifken, said: “…we are beginning to see that a mass surge of employment is migrating out of the market and into the social economy, the not-for-profit economy, where human social capital counts more than economic capital. Machines are subsidiary in this sector because they can’t care for children or the elderly for example….The social economy is the fastest growing employment sector in the world right now.”

All around us there is mounting evidence that the “top-down” approach to decision-making is falling short of meeting our basic human needs and desires for social engagement.  The data is compelling and thought leadership and practice is beginning to reflect the community, social and economic value derived from deliberative interdependent planning. Developers, planners, and cultural leaders are finding that success lies in creating live/work/play spaces.

What do arts and culture have to do with real estate? Examined together, they can walk hand-in-hand to inform decision-makers on how to create communities of vibrancy, resiliency, and socially-engaged citizens–places where people actually want to live their lives.

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Center for Creative Placemaking to hold Workshop Oct. 8

CENTER FOR CREATIVE PLACEMAKING TO HOLD WORKSHOP OCT. 8

ONE-DAY EVENT TO BE HELD ON BLOOMFIELD COLLEGE CAMPUS

realtors

BLOOMFIELD, N.J. – The Center for Creative Placemaking at Bloomfield College will hold an innovative one-day workshop on Oct. 8 titled “Creative Placemaking Planning for Real Estate Professionals”, Center President Suzanne Ishee announced today.

“Realtors are critical to local development efforts, and have the ability to influence significant investment action in their communities,” said Ishee. “This program is for professionals interested in the field or who are already engaged in Creative Placemaking work, and will help them to further create positive change in their respective areas.”

A unique offering in the expanding method of community development, the program will feature an overview of Creative Placemaking and its effectiveness in achieving sustainable growth, community vibrancy and social equity. Participants will learn ways to utilize their skills and resources to exert influence in community planning, and how to analyze neighborhood, municipality, regional and national data to inform Creative Placemaking planning and market the discipline’s message.

Creative Placemaking joins local stakeholders, artists and cultural workers to foster the collaborative development of vibrant spaces. Becoming increasingly popular in New Jersey communities, Creative Places provide sustainable and improved quality of life for business and residents.

“By engaging in this workshop, a real estate professional can be recognized as a leader in increasing the value of properties and improving the quality of life in their communities,” said program developer and Center Vice President Stuart Koperweis, one of the state’s top voices on economic development. “The Creative Placemaking planning workshops will give professionals the tools they need in order to be seen as both an expert and practitioner in engaging in Creative Placemaking.”

The workshop will be held from 9 a.m. to 3 p.m. in room 205 of the Bloomfield College Library, located at the corner of Liberty Street and Oakland Avenue in Bloomfield, N.J. For more information and to register for the event, please visit centerforcreativeplacemaking.net.

About the Center for Creative Placemaking
The Center for Creative Placemaking (CCP) provides expertise on how to utilize the arts and culture as tools for community, social and economic development. In partnership with Bloomfield College, CCP advances knowledge and applied practice of creative placemaking.

About Bloomfield College
A diverse institution in Bloomfield, N.J. that features 1,950 students, Bloomfield College has been named among the best National Liberal Arts Colleges in the nation in U.S. News & World Report’s 2015 “Best Colleges” rankings. Offering over 60 majors and concentrations in seven academic divisions, the institution will break ground on a new state-of-the-art home for its award-winning Division of Creative Arts & Technology in March 2015.

CCP Provides Leadership for Sustainable Jersey Free Webinar on 04/23/14

President and Board Chair, Suzanne Ishee, will lead a webinar on the Sustainable Jersey Arts and Creative Culture creative placemaking action steps on April 24 from 1-2.  There are currently 409 New Jersey municipalities who participate in Sustainable Jersey’s certification program, and there are 173 actions from which towns can choose as they work toward certification.  The  Arts and Creative Culture actions are relatively new to the program and during the webinar,  the steps to complete these actions will be reviewed.  We will elaborate on why the creative placemaking approach is such a powerful planning model for social and economic development.

Suzanne has invited two guests to join her who will discuss very different scenarios to the creative placemaking activities which are taking place in their communities.  Mary Eileen Fouratt, Executive Director of the Monmouth County Arts Council, will talk about the dynamic public private partnership, the MoCo Arts Corridor Partnership, and how it is able to leverage assets and bring people from across sectors together to help arts and creativity thrive, diversify local economies and enhance quality of life and social opportunity in the coastal and bayshore region along NJ Transit’s North Jersey Coast line and the Garden State Parkway.

Vicki Gaudier, Chair of the Bordentown Creative Team will address the processes, challenges and outcomes in establishing a Creative Team for the City of Bordentown.  She will speak about ways to find people who are willing to work and actively participate in developing a Creative Assets Inventory and their anticipation that the inventory will provide a resource to assist with social and economic development in this small Burlington County town.

For further information and to register for this free event, visit:

http://www.sustainablejersey.com/nc/events-trainings/

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CCP to be part of panel discussion at the United Nations in February

The 52ND Session of the Commission for Social Development will host a panel to discuss the Role of Art and Education in the Reduction of Conflict and the Building of Community on Wednesday, February 19, 2014 at the United Nations in New York City.

This panel is sponsored by the American Psychological Association in collaboration with the  Permanent Mission of El Savador to the United Nations, and features three projects that illustrate the role of art and education in helping reduce conflict and build community in different parts of the world.

Among the distinguished presenters are CCP board members:  Dr. Marion Terenzio, Vice President of Academic Affairs, Bloomfield College and Suzanne Ishee, President, Center for Creative Placemaking, Member of Sustainable Jersey’s Arts Task Force

The Center for Creative Placemaking, in collaboration with Bloomfield College, builds communities through “creative place making,” by placing artists and art at the center of community planning. Leveraging the creative potential already present in a place by developing local talent and assets, increases the value of a community and the commitment to it, and convinces people that a place can have a different and better future.

See Details here:  UN Event Poster

Center for Creative Placemaking Announces Launch at Bloomfield College

Bloomfield CollegeOne of the most diverse colleges in the nation is helping to bring the newest form of artistic expression to communities throughout the state of New Jersey.

Bloomfield College, a four-year, private Liberal Arts institution and the Center for Creative Placemaking, Inc. have joined forces to establish the new “Center” for Creative Placemaking (“CCP”) within the College, the organizations announced in a joint statement today.  The Center is the lone organization in the field to be officially aligned with a higher education institution in the Garden State.

Creative Placemaking is a holistic approach to the design of systems and spaces utilizing a community’s assets.  In partnership with community stakeholders, artists and cultural workers plan and create vibrant spaces that enable intercultural dialogue, sustainable living and innovation resulting in engaging experiences of place.

The Center for Creative Placemaking at Bloomfield College will help further strengthen the college’s steadfast commitment to the arts and community development, with the institution’s state-of-the-art, LEED-certified 84,000-square-foot Residence Hall (to be completed in July, 2014) in historic Bloomfield Center set to offer retail space for community businesses that will be open to the public.  The Center will be housed on the College’s grounds, and serve as a hub of knowledge and information designed to advance the growing creative medium.

“The Bloomfield College community is highly committed to our ‘public mission’; that is, to providing a quality education which we extend to include contributions to positive societal gains,” Vice President of Academic Affairs Marion Terenzio said.  “Our approaches to education, our respect for diverse points of view, and our deep understanding of the value of diverse partnerships that extend the scope of our work result in such exceptional outcomes as our alliance with CCP. This joining of expertise and resources to create sustainable and vibrant settings in which people and communities thrive provides a rich new dimension to our mission.”

Utilizing the institution’s educational and technological resources, the Center will prepare others to employ the applied practice of Creative Placemaking.  Programs will include continuing education course offerings in conjunction with the College, as well as informational seminars, conferences and forums on the discipline.  The Center will also be a lead organization in research studies that will be conducted on current and future projects throughout the state of New Jersey with community initiatives set to begin in surrounding Essex County, N.J.

“CCP is a dynamic new initiative to advance the emerging field of Creative Placemaking, with our organization positioned to employ academic rigor toward purposefully engaging others to better incorporate the arts and culture in community, social and economic development endeavors,” Center President Suzanne Ishee said.  “The cross-sector expertise and rich experience of the CCP team, combined with the purpose-directed administration, profession-centric student population and distinguished faculty of Bloomfield College affords The Center the ability to provide pointed practical analysis and prescriptions for creating vibrant, sustainable communities.”

A diverse institution in Bloomfield, N.J. that features a student body of 2,036 students, Bloomfield College has recently been named among the best National Liberal Arts Colleges in the nation in U.S. News & World Report’s 2014 “Best Colleges” rankings.